beneko logo

πŸ’—πŸ’™πŸ’šπŸ’›πŸ’œπŸ–€ Colours Are The Smiles Of Nature

Wherever we live in the world, we cannot escape the feeling of collective grief that has overwhelmed our society, and in particular the Black American community.

Watching the widely circulated video showing the last moments of FloydΒ΄s life, we felt the devastating pain and anger at the never-ending injustice that skin colour faces in our society. From the killing of Floyd to the killings of Ahmaud Arbery, Breonna Taylor, Tony McDade, Rayshard Brooks and many others whose stories have not made it to mainstream media we will keep encouraging for equal rights and the eradication of this evil discrimination.

The new iteration of the Black Lives Matter protests stays on course, inspiring to watch from afar their political acuity and tenacity and their insistence on revolution, not reform.

Our pain was mixed with joy and pride watching people articulate versions of freedom that we have always believed in – a Black freedom struggle that does not leave anyone behind and that is grounded on full equality through necessary change.

In France, Black Parisians reignited the struggle for justice for Adama Traore, a 24-year old Black Parisian who died in police custody.

In England, protesters attacked the statues of historic figures who played a leading role in British imperialism and the slave trade, starting a nationwide conversation about the whitewashing of British colonial history.

In Belgium, after mass protests forced the removal of several statues of King Leopold II, notorious for his barbaric rule of Congo; they also prompted the head of parliament to call for a truth and reconciliation commission to address colonial time crimes.

In the Netherlands, demonstrations elicited calls for the use of blackface to portray “Black Pete” in Christmas celebrations to be banned.

In Germany, local protests which were held not just in Berlin, but in other large cities across the country, also sparked national conversations about racism.

These protests offered a much-needed space for reflection, commitment and social change. Indeed, deep-rooted, debilitating, structural racism is an international problem that we all need to change.

Now is our chance to escalate the energy of the moment and move from protest to power to policy change.

Beneko is extremely happy for integrating a very diverse community from all over Europe. As a start-up just entering the business space, we want to support these great actions and our commitment to equality. We will make everything at our hands to commit to an equal opportunities policy.

In addition to that, our new theme of the month is dedicated to all the colours that light up our lives every day, in all its forms, in all the visible spectrum. Because colours are the smiles of nature – Leigh Hunt. πŸ’—πŸ’™πŸ’šπŸ’›πŸ’œπŸ–€

#colourIsLife #EmbraceLife