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About Us

What is Beneko?

Shop, Use, Return, Repeat – Beneko is an all-in-one, Eco-friendly App and marketplace where you will find the best deals on your favorite technology while never paying full price.

Stemming from a combination of the Latin word “Bene” which means good, and “Eko” representing our economical and ecological philosophy, Beneko was created as a solution that benefits customers for helping us tackle global issues such as excessive waste and pollution.

We are setting a new standard in modern business with a model that values positive impact and takes responsibility for leaving the world better than we found it.

Our focus on environmental sustainability and conscious consumerism has led to the birth of the world’s first ecological based marketplace.

More than ever before, we are being called upon to do our individual part for sustainability on our planet. Yet, until now, it has always come with a price tag as eco-friendly living has been both costly and inconvenient. 

We are rewriting that story.

Our eco-friendly app makes greener living much more convenient while also rewarding you for your efforts to lead a sustainable life. Our marketplace is the first of its kind and it’s our mission to create a lasting, positive impact towards sustainable living.

Why Beneko

Our responsible e-commerce platform allows you to conveniently contribute to the sustainability of our planet while simultaneously putting money back in your pocket.

Soon our services will be available in all 27 EU countries + the UK. We operate in 24 languages and 9 currencies while connecting users to the latest products, services and solutions in consumer electronics. With more than 2 million customers and partnerships with the biggest brands and retailers, our online marketplace provides all of your favorite devices at a fraction of the cost.

People choose us because we deliver unmatched services and offer the best value in the industry. Over the last decade, our approach to business has helped transform us from a small startup to a leading provider in the EU.

With a Product-as-a-Service (PaaS) orientation, we are able to provide our customers access to the latest technology at the lowest prices available. Under our PaaS model, devices are offered on a subscription basis with premium services and support provided.

Beneko users pay a small subscription fee, and under the shop, use, return, repeat model, all users are ensured they will never have to pay full price for their favorite electronics again. The subscription gives Beneko users access to the highly discounted deals inside the Beneko app, while also providing them with quality services and extras, such as lifetime warranties, the return any time policy and top tier customer support.

Anyone is free to download the Beneko app and browse our deals at no charge. Once users are ready to get a device, the first 3 months’ subscription is included in the cost at checkout. After the initial 3 months, users simply choose if they would like to continue to be billed quarterly or switch to a monthly or annual subscription.

We aim to empower our customers as they are not tied down to any long term contracts and have the freedom to return their device any time they wish – be it 2 months or 2 years while only paying for what they use. 

When a user returns the device, the product will be inspected and sold as second hand. Then the real usage will be determined based on the resell value of the used device and the initial deposit will be returned to the user. 

We ensure our users the best prices on the internet with an initial average savings of 10-30% below retail and an average yearly savings of 350. Customers also have the peace of mind knowing they can responsibly recycle their old electronics and resell their used devices in just a few easy steps.

Beneko is not just another online shop, it is a responsible circular marketplace, where we take care of the well-being of both our customers and our planet.

Our Vision

People are changing their devices more often than ever. There is nothing unusual about this. However, the problem occurs with over-consumerism. On average, one European citizen generates more than 16 kilograms of e-waste each year while the vast majority of this it never gets recycled.

Beneko’s mission is to truly change our consumer behavior where we can access our favorite devices in the most sustainable way. Our model follows the philosophy of shop, use, return, repeat. This allows us to reduce e-waste by giving a second and third life to devices before they become fully recycled.

Our vision is to become the leading e-commerce solution provider in Europe by decreasing transaction costs, while generating measurable environmental and social impact through our unique business model.

We are committed to providing superior customer service, growing our values-based community and forming lifelong relationships where people are rewarded for doing the right thing.

It is the small changes that have the biggest impact and our marketplace allows you to make a small shift that is convenient, cost efficient & contributes to the betterment of our planet.

A new way to own your smartphone with a focus on the circular economy. Not only is the first device profitable for you, but it is also the right thing to do for the environment.

“It’s my responsibility to do business together with doing good. And this is how I make my positive impact: we work with good people, with responsible brands, by making all products circular, using existing sustainable solutions, and bringing best practices straight to the end consumer. This is what Beneko's ecosystem is about.”
Stefan Durina
Founder